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Search Engine Optimization, or SEO, refers to a set of methods and techniques that constitute a powerful tool for getting the most out of your business website. Search Engine Optimization is designed to make websites rank higher in search engine algorithms for such popular search sites as Google, Yahoo and Bing. With SEO, your current and potential customers will more easily find your website and products.
Many companies are asking the question: What’s so great about having a fancy web site if no one ever sees it? The whole point of a web site is to communicate with the public. How can you communicate if the public can’t find your site? The consultants at Excellent Designing are search engine optimization experts. We can help your site achieve top rankings on major search engines. As much as 90% of your site’s traffic may be coming from search engines. Let us help boost that number by implementing our thorough, common sense methodology.
Search engine optimization used to be a simple process. Just add a few metatag keywords to your site and you were good to go! Over time, web site owners – and their developers – started abusing the system and search engines had to adjust their algorithms to generate more relevant search engine results. Metatag keywords are no longer useful. In fact, Google has ignored them for about ten years! Today, search engines reward web sites that have relevant content, have good usability and are highly visible on the internet.
That is why Excellent Designing doesn’t focus its SEO efforts on tricking search engines. We focus on making your website as relevant as possible and improving a site’s usability and visibility so it naturally (and organically) rises to the top of the search engine results over time.
Here is an outline of the search engine optimization process for the web sites we develop:
We’re not sure why, but the SEO industry is full of salesmen who will make unrealistic promises while using unsavory business practices. You won’t get any of that from Excellent Designing.
While no one can guarantee your site will receive number-one placement on all search engines all the time, we use proven methods and strategies that have helped our clients stay at or near the top of the search engine rankings in categories relevant to their businesses.
Excellent Designing will use every ethical means to attract potential customers to your site, but we cannot guarantee top placement for all your target keywords on all search engines all the time.
One sure-fire way of getting your site to the top of the search engine rankings is to pay for it. While organic search engine placement is obviously better (after all, it’s free!), sometimes a pay-per-click advertising campaign is the right solution for a business. We manage numerous pay-per-click (PPC) campaigns for our clients.
We’ll structure the arrangement to work for you. We can be behind the scenes while you handle client relations, or we can work directly with your client. We’re happy to bill the client directly, or we can send invoices to you. We’ll work out a payment schedule that gives you plenty of time to collect before sending us a final payment.