How to Create a Website that is SEO Friendly and Ranks Well in Google 

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Robert Connor

Last Updated March 20, 2023

Introduction

Welcome to the guide on creating a website that is SEO friendly and ranks well in Google. This guide will provide you with tips and tricks to help you create a website that is optimized for search engine visibility and ranking.

By the end of this guide, you should have a better understanding of how to create an SEO friendly website that will rank well in Google.
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Start with a great domain name

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Choosing a domain name for your website is an important first step when it comes to SEO friendly website design. Not only does it need to be catchy and memorable, but it should also include the main keywords of your website for maximum search engine optimization.

Using a domain name that is related to your business or product can be very beneficial in helping create a strong online presence.
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Choose a quality web hosting

When it comes to SEO friendly website design, choosing a quality web hosting provider is key. The right hosting provider can help your website rank higher in search engine rankings, and can also provide reliable, secure hosting for your website.

When selecting a web hosting provider, be sure to consider the server type, speed, and security features of the hosting plan. Doing so can ensure that your website is properly equipped for SEO success.
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Select a solid content management system for your website (CMS)

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Choosing the correct content management system (CMS) for your website is essential for having a successful SEO friendly website design. Whether you go with a pre-made CMS like WordPress or Drupal, or build a custom CMS for your needs, you need to make sure it’s flexible enough to support the evolution of your website and SEO strategy.

It’s also important to make sure it has the features and tools you need to build the type of website you want. Take some time to research various CMS options and select the one that best meets your website design goals.
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Set up your website for crawling and proper accessibility

Making sure your website is SEO friendly is essential in order to rank higher in search engine results. One of the key components of SEO friendly website design is setting up your website for proper crawling and accessibility.

This involves making sure that your site is properly coded, structured, and optimized for search engine crawlers to easily access and index web pages. It also includes ensuring that all website links are accessible and functioning properly.

Following these steps will make sure your website is ready for proper crawling and accessibility by search engines.

1. Website Structure: Make sure your website is properly structured and organized, with internal links leading to all relevant pages. This will help search engine crawlers to easily navigate and index your website.

2. Optimizing URLs: Optimizing your URLs by including relevant keywords can help search engine crawlers identify and understand your content quickly.

3. Meta Tags: Using relevant meta tags and keywords in the HTML of your website will help search engines understand your content better.

4. Site Map: Submitting a sitemap to search engines will ensure that all of your pages are indexed properly.

5. Content: Creating quality and relevant content is essential for helping search engine crawlers understand the context of your website.

6. Image Optimization: Optimizing images for search engines by including relevant alt tags and captions can help search engine crawlers understand the context of your images.

7. Page Load Speed: Increasing page load speed is important for helping search engine crawlers quickly access and index your website.

8. Mobile Optimization: Ensuring that your website is optimized for mobile devices will improve accessibility and user experience, making it easier for search engine crawlers to access and index your website.

9. Accessibility: Ensuring that your website is accessible to all users, including people with disabilities, can help search engine crawlers access and crawl your website.

10. Monitoring: Regularly monitoring your website’s performance and crawling errors will help identify any issues that may be preventing your website from being properly indexed.
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Write Quality Content

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When it comes to SEO friendly website design, the key is to write quality content. Quality content that is concise, well-written, and informative is key to having a successful website.

Additionally, make sure that your content provides value to your readers and is relevant to your website topic. If you can provide readers with content that answers their questions and provides helpful information, then you are on the right track toward achieving a successful SEO friendly website.

When writing content, make sure to keep it engaging and interesting. Additionally, use keywords strategically throughout your content to help it rank higher in search engine results.

Finally, make sure to link to high-quality sources to provide readers with further information. Following these tips will help ensure that your content is optimized for SEO and will help your website rank higher in search engine results.
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Establish the appropriate hierarchy for your heading tags

When creating a website, it's important to establish an appropriate hierarchy for your heading tags in order to make it SEO-friendly. Heading tags are HTML elements that establish the structure of a page and can be used to create headlines, subheadings, and other titles.

Heading tags should be used in order of importance, with the most important heading at the top and the least important heading at the bottom. This helps search engine crawlers easily determine the structure of a page, which is essential for ranking higher in search engines.

Additionally, heading tags should be used to break up content and create a natural flow. Using the appropriate hierarchy in your heading tags is essential for SEO success.

It helps search engine crawlers understand the structure of a page, and makes it easier for search engines to rank the content higher. By creating a logical hierarchy, you can ensure that your content is more likely to be found and indexed by search engines.
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Use a responsive, mobile-friendly design

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When creating an SEO-friendly website, a key factor to consider is having a mobile-friendly design. This can be achieved by using a responsive design, which will scale to fit different screen sizes and be optimized for mobile devices.

Responsive design also helps improve your website's search engine rankings as it is seen as a more modern and user-friendly approach. Therefore, if you're looking to create an SEO-friendly website, it is essential to use a responsive mobile-friendly design.

When creating a mobile-friendly website, you should also consider optimizing your page speed. This will help ensure that your website is loading quickly and efficiently on all devices.

You should also ensure that your website is optimized for both mobile search engines and desktop search engines, as this will help your website to gain higher rankings in search engine results pages. Finally, you should also focus on creating content that is optimized for mobile devices.

This includes ensuring that the content is formatted correctly and easy to read on smaller screens. By following these steps, you can create a website that is both SEO-friendly and mobile-friendly.
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Reduce page load times

If you want to ensure your website is SEO friendly, then tackling page load times should be the first step. Increasing page speed can help boost your search engine rankings, while also providing a smoother online experience for visitors.

Utilizing tools like caching and minifying can help reduce page load times and get your website in top shape. Reducing page load times is an important part of SEO and improving user experience on your website. There are various steps you can take to reduce page load times.

1. Minimize HTTP Requests: Every time a browser requests a file from the server, the page load time is affected. Minimizing the number of requests to the server can help reduce page load times. This can be done by combining multiple files into one, such as combining multiple CSS files into one and reducing the number of images.

2. Use a Content Delivery Network (CDN): A CDN is a network of servers that deliver webpages and other web content to visitors based on their geographic location. By using a CDN, you can ensure that visitors will be served content from a server that is close to them, reducing page load times.

3. Enable Compression: Compression is a method of reducing file size by removing unnecessary characters from the code. By enabling compression on the server, you can reduce page load times.

4. Reduce Server Response Time: Server response time is the time it takes the server to respond to a request from the browser. By optimizing your server and ensuring it is running efficiently, you can reduce page load times.
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Use Images and Videos Effectively

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Designing an SEO friendly website doesn't just mean focusing on the text - images and videos can play a big role in increasing your website's visibility. Incorporating relevant images and videos into your website's design can help you rank higher in search engine results, as well as draw more attention from visitors.

Make sure to optimize your images and videos with keywords to further increase your chances of appearing at the top of search engine results. When using images and videos to enhance your website, it is important to ensure they are properly optimized for SEO.

This means using relevant keywords in the file name, as well as proper descriptions and tags. Additionally, make sure the images and videos are of high quality and load quickly on the page.

In addition to optimizing images and videos, you should also consider using them strategically on your website. This means placing them in the best spots to increase engagement and draw attention to your content.

You should also consider using them to break up long blocks of text and make your website more visually appealing. Finally, you should try to use as many original images and videos as possible. While stock images and videos can be useful, using original images and videos will make your website stand out and give it a more personal touch.
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Conclusion:

Creating an SEO friendly website is key for any business that wants to rank well on Google. With the right design, content, and keyword optimization, businesses can ensure their website is search engine optimized and can reach the top of the SERPs.

By following the tips outlined in this article, businesses can easily create a website that is both SEO friendly and ranks well on Google.